Event Campus Agent for GMR Marketing's Client, HBO
GMR Marketing is a global, full service engagement marketing agency that blends offline and online marketing to create branded experiences, leveraging the consumer passion areas of sports, music, entertainment, and lifestyle. For GMR's college marketing program, twenty-one schools were selected to participate to raise brand awareness within their collegiate community. My goal was to gain the next generation of subscribers for HBO and HBOGo. As an event campus agent, I planned and coordinated many on-campus and off-campus viewing events for students.